Does Anti-Drug Advertising Work?
Year of publication: |
2008
|
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Authors: | Block, Lauren ; Morwitz, Vicki ; Putsis, William P. ; Sen, Subrata K. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (54 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1999 erstellt |
Other identifiers: | 10.2139/ssrn.263129 [DOI] |
Classification: | L3 - Nonprofit Organizations and Public Enterprise ; M2 - Business Economics ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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