Does brand orientation help B2B SMEs in gaining business growth?
Year of publication: |
2016
|
---|---|
Authors: | Hirvonen, Saku ; Laukkanen, Tommi ; Salo, Jari |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 472-487
|
Subject: | Brand orientation | Business growth | Brand performance | B2B SME | Customer relationship performance | Moderation analysis | KMU | SME | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmenswachstum | Firm growth | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Erfolgsfaktor | Success factor |
-
Siahtiri, Vida, (2014)
-
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad, (2017)
-
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming, (2023)
- More ...
-
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku, (2016)
-
Perceived trustworthiness in using B2B digital services
Hallikainen, Heli, (2019)
-
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku, (2013)
- More ...