Does cue competition reduce conditioned liking of brands and products?
Year of publication: |
2011
|
---|---|
Authors: | Walther, Eva ; Ebert, Irena D. ; Meinerling, Katrin |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 5, p. 520-538
|
Subject: | Markenimage | Brand image | Fremdsprache | Foreign language | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Manipulation | USA | United States |
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