Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Year of publication: |
2021
|
---|---|
Authors: | Shelton, Summer S. ; Waddell, T. Franklin |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 42.2021, 3, p. 258-276
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
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