Does size matter? An exploration of the role of body size on brand image perceptions
Year of publication: |
2015
|
---|---|
Authors: | Watson, Anna ; Lecki, Natascha Katharina ; Lebcir, Mohamed |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 24.2015, 3, p. 252-262
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Fashion marketing | Brand image | Brand personality | Body size | User imagery |
-
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna, (2015)
-
Building nightclub brand personality via guest selection
Aagerup, Ulf, (2020)
-
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina, (2016)
- More ...
-
Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna, (2015)
-
The impact of experiential augmented reality applications on fashion purchase intention
Watson, Anna, (2018)
-
Franchising as a small business growth strategy: a resource-based view of organizational development
Stanworth, John, (2004)
- More ...