Does store brand patronage improve store patronage?
Year of publication: |
2004
|
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Authors: | Sudhir, K. ; Talukdar, Debabrata |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 24.2004, 2, p. 143-160
|
Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Ladengestaltung | Store design | Einzelhandel | Retail trade | Markenführung | Brand management |
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