Does the duplication of viewing law apply to radio listening?
Year of publication: |
2013
|
---|---|
Authors: | Lees, Gavin ; Wright, Malcolm |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 3/4, p. 674-685
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Radio | Media | Brand loyalty | Market structure | Market segmentation | Brands | New Zealand |
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