Does the length of a customer-provider relationship really matter?
Year of publication: |
2008
|
---|---|
Authors: | Chiao, Yu-ching ; Chiu, Ya-kang ; Guan, Jyh-liang |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 5/6, p. 649-667
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Vertrauen | Confidence | Bankgeschäft | Banking services |
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