Dogmatism and acceptance of new products
Year of publication: |
1970
|
---|---|
Authors: | Blake, Brian ; Perloff, Robert ; Heslin, Richard |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 4, p. 483-486
|
Subject: | Verbraucher | Innovation |
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