Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries
Lawrence W. Tuller
| Year of publication: |
2008
|
|---|---|
| Authors: | Tuller, Lawrence W. |
| Publisher: |
[Newburgh, NY] : Entrepreneur Press |
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Wirtschaftskultur | Economic culture | USA | United States | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 497 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Basics of global trade -- Global financial system -- Protectionism and free trade -- Public and private information and assistance resources -- Competitiveness and barriers to market-entry -- Market opportunities in Brazil and Latin America -- Market opportunities in Russia and Eastern Europe -- Market opportunities in India, China, and South and Southeast Asia -- Market opportunities in Israel and the Arab states -- American habits that drive foreigners up a wall -- Beware of cultural risks -- Overcoming language barriers -- Woman power in global trade -- Winning negotiations -- Market research : performing a country survey -- Assessing country risk -- Building relationships with strategic alliances -- Selling channels in foreign markets -- E-commerce and advertising -- Moving your goods to market -- Trade finance and ensuring you get paid -- Countertrade as a last resort -- Foreign sourcing (importing) made easy 0810 |
| ISBN: | 1-59918-257-2 ; 978-1-59918-257-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003711623