Doing business without exchanging money : the scale and creativity of modern barter
Year of publication: |
2013
|
---|---|
Authors: | Kaikati, Andrew M. ; Kaikati, Jack G. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 55.2012/13, 2, p. 46-71
|
Subject: | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing | Crowdsourcing | Tauschwirtschaft | Barter economy |
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