Doing difference : the bright side, dark side, and unexpected
Year of publication: |
2023
|
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Authors: | Phipps, Marcus ; Lu, Fang-Chi ; Bove, Liliana |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 4, p. 263-269
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Subject: | activity theory | activity system | difference | ANZMAC | consumers | need for uniqueness |
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