Doing well versus doing good : the differential effect of underdog positioning on moral and competent service providers
Year of publication: |
January 2017
|
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Authors: | Kirmani, Amna ; Hamilton, Rebecca W. ; Thompson, Debora V. ; Lantzy, Shannon |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 103-117
|
Subject: | services | morality | empathy | competence | underdog |
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