Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Ty Henderson and Neeraj Arora
Year of publication: |
2010
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Authors: | Henderson, Ty ; Arora, Neeraj |
Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 2.2010, 1, p. 8-15
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