Domain‐specific Market Segmentation
Year of publication: |
1994
|
---|---|
Authors: | Fred van Raaij, W. ; Verhallen, Theo M.M. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 10, p. 49-66
|
Publisher: |
MCB UP Ltd |
Subject: | Consumers | Demographics | Market segmentation | Product differentiation | Psychographics |
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