Don't Be Afraid to Use Fear Appeals: An Experimental Study
Year of publication: |
1996
|
---|---|
Authors: | LaTour, Michael S. ; Snipes, Robin L. ; Bliss, Sara J. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 2, p. 59-68
|
Saved in:
Saved in favorites
Similar items by person
-
Snipes, Robin L., (1999)
-
Snipes, Robin L., (2010)
-
Gender bias in customer evaluations of service quality: an empirical investigation
Snipes, Robin L., (2006)
- More ...