Donations to Charity as Purchase Incentives : How Well They Work May Depend on What You are Trying to Sell
Year of publication: |
2010
|
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Authors: | Strahilevitz, Michal Ann |
Other Persons: | Myers, John (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Fundraising | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 24, No. 4, p. 434, 1998 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1998 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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