Drivers and consequences of word of mouth communication from the senders' and receivers' perspectives : the evidence from the Croatian adult population
Year of publication: |
2020
|
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Authors: | Milakovic, Ivana Kursan ; Anić, Ivan-Damir ; Mihić, Mirela |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 33.2020, 1,2, p. 1667-1684
|
Subject: | word of mouthcommunication (WOM) | spread information | seekinformation | consumerinnovativeness | buy-ing intention | Virales Marketing | Viral marketing | Kroatien | Croatia |
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