Drivers of contract renewal in international B2B services: a firm-level analysis
Year of publication: |
2017
|
---|---|
Authors: | Williams, Paul Jeremy ; Khan, M. Sajid ; Semaan, Rania ; Naumann, Earl R. ; Ashill, Nicholas Jeremy |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 3, p. 358-376
|
Publisher: |
Emerald Publishing Limited |
Subject: | Customer value | B2B services | Contract renewal | Japanese culture |
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