Drivers of technological novelty and superior customer-need fulfillment in new product development ; Report No. 04-117
Stefan Wuyts and Shantanu Dutta
Year of publication: |
2005
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Authors: | Wuyts, Stefan ; Dutta, Shantanu |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 4, p. 3-25
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