Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-Technology Marketing
Year of publication: |
2008-07-15
|
---|---|
Authors: | Sarin, Shikhar ; Mohr, Jakki J. |
Publisher: |
ScholarWorks |
Subject: | high-technology marketing | technology and innovation | marketing of innovation | marketing of technology | Drucker | market orientation | Marketing |
-
The role of marketing strategies in successful disruptive technologies
Ganguly, Anirban, (2017)
-
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina, (2017)
-
The factors affecting the usage of private retail sales portals by Malaysian urban consumers
Lim, Allen Chong Guan, (2011)
- More ...
-
Mohr, Jakki, (2009)
-
Mohr, Jakki J., (2009)
-
Sarin, Shikhar, (2008)
- More ...