Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Year of publication: |
June 2018
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Authors: | Bradford, Tonya Williams ; Sherry, John F. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 2, p. 203-217
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Subject: | Community | consumption | encampments | festivity | place | tailgating | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Großveranstaltung | Big event | Standortmarketing | Place marketing |
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