Dynamic changepoints revisited: An evolving process model of new product sales
Year of publication: |
2009
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Authors: | Schweidel, David A. ; Fader, Peter S. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 2, p. 119-124
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