Dynamic informative advertising of new experience goods
Year of publication: |
2012
|
---|---|
Authors: | Saak, Alexander E. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 60.2012, 1, p. 104-135
|
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Experiment | Theorie | Theory |
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