Dynamic marketing capabilities in science-based firms : an exploratory investigation of the pharmaceutical industry
Year of publication: |
2009
|
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Authors: | Bruni, Daniele Severi ; Verona, Gianmario |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 20.2009, p. 101-117
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Subject: | Marketing | Kompetenz | Competence | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Pharmaindustrie | Pharmaceutical industry | EU-Staaten | EU countries | USA | United States |
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