Dynamic models of advertising competition
by Gary M. Erickson
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Erickson, Gary M. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic |
| Subject: | Advertising | Mathematical models | Competition | Werbung | Wettbewerb | Mathematisches Modell |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 148 S. : graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4020-7267-8 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004755135