Dynamic product differentiation strategies : an examination of the interplay of firm and industry characteristics
Year of publication: |
2014
|
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Authors: | Kim, Minyoung ; Wang, I. Kim |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 26.2014, 8, p. 959-983
|
Subject: | product differentiation strategy | technology regime | firm size | pre-entry experience | Produktdifferenzierung | Product differentiation | Betriebsgröße | Firm size | Theorie | Theory | Unternehmenserfolg | Firm performance |
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