Dynamic quality decisions of software-as-a-service providers based on customer perception
Year of publication: |
2014
|
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Authors: | Zhang, Jie ; Niu, Baozhuang |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 3, p. 151-163
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Subject: | SaaS | Customer perception | Quality sensitive demand | Dynamic programming | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Dynamische Optimierung |
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