Dynamics in International Market Segmentation of New Product Growth
Year of publication: |
2011
|
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Authors: | Lemmens, Aurelie |
Other Persons: | Croux, Christophe (contributor) ; Stremersch, S. (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Markov-Kette | Markov chain | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Marktsegmentierung | Market segmentation |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1911145 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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