E-business and analytics strategy in franchising
Year of publication: |
[2017]
|
---|---|
Authors: | Chen, Ye-Sho ; Liu, Chuanlan ; Zeng, Qingfeng ; Azevedo, Renato F. L. |
Published in: |
Strategic information systems and technologies in modern organizations. - Hershey, PA, USA : Information Science Reference, ISBN 978-1-5225-1680-4. - 2017, p. 188-205
|
Subject: | Electronic Commerce | E-commerce | Franchising |
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