E-Commerce in the Pharmaceutical Industry : Threshold of Innovation
Year of publication: |
2014
|
---|---|
Authors: | Kanungo, Rama Prasad |
Publisher: |
[S.l.] : SSRN |
Subject: | Pharmaindustrie | Pharmaceutical industry | Innovation | Electronic Commerce | E-commerce | Arzneimittel | Pharmaceuticals | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Research News, Vol. 27, No. 8/9, 2004 |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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