E‐CRM: customer relationship marketing in the hotel industry
Year of publication: |
2003
|
---|---|
Authors: | Luck, Diana ; Lancaster, Geoff |
Published in: |
Managerial Auditing Journal. - MCB UP Ltd, ISSN 1758-7735, ZDB-ID 2023232-9. - Vol. 18.2003, 3, p. 213-231
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Electronic commerce | Hotels |
-
Hotels and online travel agencies : power or trust for a competitive long-term relationship
Iazzi, Antonio, (2017)
-
Beritelli, Pietro, (2016)
-
Website adoption and performance by Iranian hotels
Shahram Salavati, (2015)
- More ...
-
E-CRM: customer relationship marketing in the hotel industry
Luck, Diana, (2003)
-
The significance of CRM to the strategies of hotel companies
Luck, Diana, (2013)
-
The implications of the development and implementation of CRM for knowledge management
Luck, Diana, (2010)
- More ...