easyJet® pricing strategy : should low-fare airlines offer last-minute deals?
Year of publication: |
2008
|
---|---|
Authors: | Koenigsberg, Oded ; Muller, Eitan ; Vilcassim, Naufel |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 6.2008, 3, p. 279-297
|
Subject: | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy | Preisdifferenzierung | Price discrimination | Revenue-Management | Revenue management | Großbritannien | United Kingdom |
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