Eco-business : a big-brand takeover of sustainability

Peter Dauvergne and Jane Lister

Intro -- Contents -- Acknowledgments -- 1 The Politics of "Big-Brand Sustainability" -- 2 The Eco-Business Setting -- 3 The Eco-Business Market Advantage -- 4 Eco-Business Tools of Supply-Chain Power -- 5 The Supply-Chain Eco-Business of Brand Growth -- 6 Eco-Business Governance -- Notes -- Further Readings -- Index.

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Year of publication:	2013
Authors:	Dauvergne, Peter ; Lister, Jane
Publisher:	Cambridge, Mass. [u.a.] : MIT Press
Subject:	Corporate Social Responsibility \| Corporate social responsibility \| Markenführung \| Brand management \| Lieferkette \| Supply chain \| Globalisierung \| Globalization \| Nachhaltige Entwicklung \| Sustainable development \| Nachhaltigkeit \| Marketing
Description of contents:	Two experts explain the consequences for the planet when corporations use sustainability as a business tool. Table of Contents [swbplus.bsz-bw.de]

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Extent:	X, 194 S. graph. Darst.
Series:	The MIT Press Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Electronic reproduction; Available via World Wide Web
ISBN:	978-0-262-01876-0 ; 978-0-262-31306-3 ; 978-0-262-01876-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012677044