Ecolabels information and consumer self-confidence in decision making : a strategic imperative
Year of publication: |
2021
|
---|---|
Authors: | D'Souza, Clare M. ; Taghian, Mehdi ; Brouwer, Anne Renée |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 2, p. 141-157
|
Subject: | consumer self-confidence | Ecolabel information | green products | labelling strategies | purchase intent | Konsumentenverhalten | Consumer behaviour | Umweltzeichen | Eco-label | Öko-Produkt | Sustainable product |
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