eCommerce klipp & klar
Year of publication: |
[2019]
|
---|---|
Authors: | Engelhardt, Jan-Frederik ; Magerhans, Alexander |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Online-Handel | Online retailing | Electronic Commerce |
Description of contents: |
Einleitung -- Geschäftsmodelle im eCommerce -- Kundenmanagement -- eCommerce -- Kundenfokus im eCommerce
|
Extent: | 1 Online-Ressource (XI, 273 Seiten) Illustrationen, Diagramme |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-26504-5 ; 978-3-658-26503-8 |
Other identifiers: | 10.1007/978-3-658-26504-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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