Economic impact of marketing alliances on shareholders' wealth
Year of publication: |
2010
|
---|---|
Authors: | Ho, Foo‐Nin ; Shocker, Allan D. ; Yip, Yewmun |
Other Persons: | Hoque, Monzurul (ed.) |
Published in: |
Managerial Finance. - Emerald Group Publishing Limited, ISSN 1758-7743, ZDB-ID 2047612-7. - Vol. 36.2010, 6, p. 534-546
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Strategic alliances | Shareholder value analysis | Business cycles |
-
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin, (2010)
-
Thomaz, Felipe, (2015)
-
Mechanisms for Effective Alliance Management: Insights from a Federated Cooperative Marketing System
Uzea, F. Nicoleta, (2014)
- More ...
-
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin, (2010)
-
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin, (2010)
-
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin, (2010)
- More ...