Extent:
257 S
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Published on behalf of the Institute of Marketing
ISBN: 0-434-91156-9
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000698699