Editorial: Marketing in the 2010 British General Election : perspectives, prospect, and practice
Alternative title: | Marketing in the 2010 British general election : perspectives, prospect, and practice |
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Year of publication: |
2011
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Authors: | Baines, Paul ; Harris, Phil |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 7/8, p. 647-655
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Subject: | Großbritannien | United Kingdom | Wahl | Election | Marketing | Politik | Politics |
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Special issue: Marketing in the 2010 British General Election : perspectives, prospect and practice
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