Educating practitioners to value new marketing knowledge
Year of publication: |
2006
|
---|---|
Authors: | Pavia, Teresa M. |
Other Persons: | Cox, Val (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 24.2006, 3, p. 296-306
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing management | Education | Marketing intelligence |
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