EDUCATION – RESEARCH PROCESS FROM QUALITY MANAGEMENT MODELS’ PERSPECTIVE

The paper focused on building a quality management model able to bring together the two main axes of higher education – education and research, and to ensure the quality continuous improvement from the perspective of the main two actors directly involved in these processes: students and professors. Based on a thorough analysis and critical views of quality management models applied in university education, the paper will develop potential steps for building a new quality model. The steps will go through analysis of universities internal and external environment using strategic management models and aiming to develop a set of strategies and strategic objectives focused on quality.