Effect of emotional victim images in prosocial advertising : The moderating role of helping mode
Year of publication: |
2020
|
---|---|
Authors: | Li, Dan ; Atkinson, Lucy |
Published in: |
International Journal of Nonprofit and Voluntary Sector Marketing. - Wiley, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 25.2020, 4 (14.05.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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