Effect of halal food knowledge and trust on muslim consumer purchase behavior of syubhah semi-processed food products
Year of publication: |
2021
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Authors: | Rahman, Reezlin Abdul ; Zahari, Mohd Salehuddin Mohd ; Mohd Hafiz Hanafiah ; Mamat, Mohd Nor |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 6, p. 319-330
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Subject: | food knowledge | Halal | muslim consumer | purchase behavior | Syubhah food | trust | Konsumentenverhalten | Consumer behaviour | Islam | Lebensmittel | Food | Vertrauen | Confidence | Muslime | Muslims | Ernährungsindustrie | Food industry | Islamisch | Islamic | Lebensmittelkonsum | Food consumption | Ernährungsverhalten | Eating habit |
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