Effect of short video ads on sales through social media : the role of advertisement content generators
Year of publication: |
2021
|
---|---|
Authors: | Ge, Jiaoju ; Sui, Yuepeng ; Zhou, Xiaofeng ; Li, Guoxin |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 6, p. 870-896
|
Subject: | advertisement sociability | advertisement vividness | content generators | internet influencer | short video ads | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Social Web | Social web |
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