Effect of the use of social media in trust, loyalty and purchase intention in physical stores
Year of publication: |
2019
|
---|---|
Authors: | Mainardes, Emerson Wagner ; Cardoso, Marcelo Vieira |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 4, p. 456-477
|
Subject: | Social media | purchase intention | loyalty | trust | physical stores | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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