The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance : An Analysis from Brand Loyalty Perspective (a Case of Instant Coffee Product in Indonesia)
Year of publication: |
[2013]
|
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Authors: | Halim, Rizal Edy |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Vertrauen | Confidence | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2006 erstellt |
Other identifiers: | 10.2139/ssrn.925169 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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