Effective communication with lead customers in developing new banking products
Year of publication: |
2004
|
---|---|
Authors: | Athanassopoulou, Peggy ; Johne, Axel |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 22.2004, 2, p. 100-125
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Banking | Services | Communication | Relationship marketing | Customers |
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