Effective CRM using predictive analytics
Antonios Chorianopoulos
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Chorianopoulos, Antonios |
| Publisher: |
Chichester, West Sussex, UK : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Statistische Methode | Statistical method |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xiv, 371 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-119-01155-2 ; 978-1-119-01156-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412824