Effective Management of the R&D-Marketing Link for Improving New Product Success Rates

This article integrates and presents some of the most recent findings in cross-functional integration, and draws managerial lessons and implications from these findings. The article is aimed at the practitioner seeking ways to improve chances of success in new product development, and it stresses the key role an effective R&D-marketing link plays in improving these chances

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Year of publication:	2014
Authors:	Di Benedetto, Anthony ; Calantone, Roger
Publisher:	[S.l.] : SSRN
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Teaching in International Business, Vol. 5, Nos. 1/2, pp. 77-91, 1993 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1993 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014041409