The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions : perspectives from the load theory of attention and cognitive control
Year of publication: |
2020
|
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Authors: | Zhang, Yakun ; Xiao, Sarah Hong ; Nicholson, Michael |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 5, p. 592-612
|
Subject: | Werbung | Advertising | Produkt | Product | Kaufmotiv | Consumer motivation |
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